Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module

Shin’ya Nagasawa; Shinich Otsu

doi:doi:10.11648/j.sjbm.s.2015030201.21

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Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module

Shin’ya Nagasawa, Shinich Otsu

Published in Science Journal of Business and Management (Volume 3, Issue 2-1)

Received: 9 April 2015 Accepted: 9 April 2015 Published: 23 April 2015

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Abstract

In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.

Published in	Science Journal of Business and Management (Volume 3, Issue 2-1) This article belongs to the Special Issue Customer Experience Management / Marketing Branding
DOI	10.11648/j.sjbm.s.2015030201.21
Page(s)	78-82
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Customer Experience, Consumer Experience, Differentiation Strategy, Embodied Cognition, Behavioral Experience

References

[1]	Schmitt, Bernd H. (1999), Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands, Free Press, Detroit.
[2]	Nagasawa, S. ed., Waseda Business School Nagasawa Laboratory (2005), Creation of Customer Experiences That Bring Hit Products: Manufacturing That Excites the Kansei of Consumers, JUSE Press, Tokyo (in Japanese).
[3]	Nagasawa, S. ed., Waseda Business School Nagasawa Laboratory (2006), Creation of Customer Experiences by Companies with Long-established Brands: Design Management to Meet Customers, Doyukan, Tokyo (in Japanese).
[4]	Nagasawa, S. ed., Waseda University Business School Nagasawa Laboratory (2007), Manufacturing for Customer Experiences: Brand Value and Creation of Situations to Produce Hit Products, JUSE Press, Tokyo (in Japanese).
[5]	Nagasawa, S. and T. Someya (2007), The Tradition of the Long-established Brand Toraya and its Innovation: Creation of Customer Experiences and Technology Management, Koyo Shobo, Tokyo (in Japanese).
[6]	Nagasawa, S. ed., Waseda Business School Nagasawa Laboratory (2009), Premium Brand Strategy for Local and Traditional Industries: Technology Management That Brings Customer Experiences, Doyukan, Tokyo (in Japanese).
[7]	Nagasawa, S. and M. Ishikawa (2010), Kyo-yuzen Chiso: Innovation in the 450-year-old Brand, Doyukan, Tokyo (in Japanese).
[8]	Higuchi, T. and S. Morioka (2008), Body Mechanics, Miwa Shoten, Tokyo (in Japanese).
[9]	Sasaki, M. and H. Mishima (2001), Ideas of Affordance, University of Tokyo Press, Tokyo (in Japanese).
[10]	Norman, D.A. (2004), Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books, New York.
[11]	Norman, Donald A. (1990), Design of Everyday Things, Doubleday Business, New York.
[12]	Fukazawa, N., M. Sasaki, and T. Goto (2004), The Ecology of Designs, Tokyo Shoseki, Tokyo (in Japanese).

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APA Style

Shin’ya Nagasawa, Shinich Otsu. (2015). Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Science Journal of Business and Management, 3(2-1), 78-82. https://doi.org/10.11648/j.sjbm.s.2015030201.21

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ACS Style

Shin’ya Nagasawa; Shinich Otsu. Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Sci. J. Bus. Manag. 2015, 3(2-1), 78-82. doi: 10.11648/j.sjbm.s.2015030201.21

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AMA Style

Shin’ya Nagasawa, Shinich Otsu. Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Sci J Bus Manag. 2015;3(2-1):78-82. doi: 10.11648/j.sjbm.s.2015030201.21

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@article{10.11648/j.sjbm.s.2015030201.21,
  author = {Shin’ya Nagasawa and Shinich Otsu},
  title = {Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {2-1},
  pages = {78-82},
  doi = {10.11648/j.sjbm.s.2015030201.21},
  url = {https://doi.org/10.11648/j.sjbm.s.2015030201.21},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.s.2015030201.21},
  abstract = {In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.},
 year = {2015}
}

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TY  - JOUR
T1  - Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module
AU  - Shin’ya Nagasawa
AU  - Shinich Otsu
Y1  - 2015/04/23
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.s.2015030201.21
DO  - 10.11648/j.sjbm.s.2015030201.21
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 78
EP  - 82
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.s.2015030201.21
AB  - In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.
VL  - 3
IS  - 2-1
ER  -

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Author Information

Shin’ya Nagasawa

Graduate School of Commerce, Waseda University, Tokyo, Japan
Shinich Otsu

Graduate School of Commerce, Waseda University, Tokyo, Japan

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APA Style

Shin’ya Nagasawa, Shinich Otsu. (2015). Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Science Journal of Business and Management, 3(2-1), 78-82. https://doi.org/10.11648/j.sjbm.s.2015030201.21

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ACS Style

Shin’ya Nagasawa; Shinich Otsu. Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Sci. J. Bus. Manag. 2015, 3(2-1), 78-82. doi: 10.11648/j.sjbm.s.2015030201.21

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AMA Style

Shin’ya Nagasawa, Shinich Otsu. Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Sci J Bus Manag. 2015;3(2-1):78-82. doi: 10.11648/j.sjbm.s.2015030201.21

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@article{10.11648/j.sjbm.s.2015030201.21,
  author = {Shin’ya Nagasawa and Shinich Otsu},
  title = {Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {2-1},
  pages = {78-82},
  doi = {10.11648/j.sjbm.s.2015030201.21},
  url = {https://doi.org/10.11648/j.sjbm.s.2015030201.21},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.s.2015030201.21},
  abstract = {In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.},
 year = {2015}
}

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TY  - JOUR
T1  - Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module
AU  - Shin’ya Nagasawa
AU  - Shinich Otsu
Y1  - 2015/04/23
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.s.2015030201.21
DO  - 10.11648/j.sjbm.s.2015030201.21
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 78
EP  - 82
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.s.2015030201.21
AB  - In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.
VL  - 3
IS  - 2-1
ER  -

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