The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran

Shahram Nasiri; Reza Najafbagy; Amir Ashkan Nasiripour

doi:doi:10.11648/j.jhrm.20150303.12

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The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran

Shahram Nasiri, Reza Najafbagy, Amir Ashkan Nasiripour

Published in Journal of Human Resource Management (Volume 3, Issue 3)

Received: 6 March 2015 Accepted: 22 May 2015 Published: 5 June 2015

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Abstract

Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.

Published in	Journal of Human Resource Management (Volume 3, Issue 3)
DOI	10.11648/j.jhrm.20150303.12
Page(s)	27-32
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Customer Loyalty, Employee Loyalty, Organizational Success, Service Quality

References

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[3]	Daboeian, M., & Gharechi, M. (2012). Employee Loyalty Interacy with Customer Loyalty. Modern Marketing Research (3), 27-46.
[4]	Dadkhah, M. R. (2010). Customer Orientation. Tehran, Iran: Shahr Ashoob. [In Persian]
[5]	Davidhizar, R., & Shearer, R. (1998). Rewarding with dignity. Hospital materiel management quarterly , 20 (2), 84-89.
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[7]	Gronholdt, L., & Martensen, A. (2001). Linking Employee Loyalty, Customer Loyalty and Profitability. Proceedings of the 6th World Congress for Total Quality Management, (pp. 332-339). Saint Petersburg.
[8]	Guillon, O., & Cezanne, C. (2014). Employee loyalty and organizational performance:a critical survey. Journal of Organizational Change Management , 27 (5), 839-850.
[9]	Guzman, M., Rodriguez, B., & Manautou, P. (n.d.). The Link between Customer Satisfaction and.
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[11]	Ineson, E. M., Benke, E., & Laszlo, J. (2013). Employee loyalty in Hungarian hotels. International Journal of Hospitality Management , 32, 31-39.
[12]	Jung, H. S., & Yoon, H. H. (2013). The effescts of employee satisfaction on customers satisfaction and Loyalty in a family resturant. International Journal of Hospitality Management , 34, 1-8.
[13]	Kaplan, R. S., & Norton, D. P. (2008). Strategy- Focused Organization: how balanced scorecard companies thrive in the environment. (P. Bakhtiari, Trans.) Tehran, Iran: Industrial Management Organization. [In persian]
[14]	Kavoosi, M. R., & Saghaee, A. (2010). Methods for Measuring Customer Satisfaction. Tehran, Iran: Ame. [In Persian]
[15]	Najafbagy, R. (2010). Change Management: A Glance at Iran Public Administration. Tehran, Iran: Science and Research Branch, Islamic Azad University. [In Persian]
[16]	Pourezat, A. A., Ehsanimoghadam, N., Yazdani, H. R., & Faez, K. (2013). Comparative Analyze of the Impact of Several Dimensions of Organizational Justice on Organizational Climate and Organizational loyalty: (A Research on an IT Based Organization). Public Administration Journal , 5 (13), 65-88. [In persian]
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APA Style

Shahram Nasiri, Reza Najafbagy, Amir Ashkan Nasiripour. (2015). The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran. Journal of Human Resource Management, 3(3), 27-32. https://doi.org/10.11648/j.jhrm.20150303.12

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ACS Style

Shahram Nasiri; Reza Najafbagy; Amir Ashkan Nasiripour. The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran. J. Hum. Resour. Manag. 2015, 3(3), 27-32. doi: 10.11648/j.jhrm.20150303.12

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AMA Style

Shahram Nasiri, Reza Najafbagy, Amir Ashkan Nasiripour. The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran. J Hum Resour Manag. 2015;3(3):27-32. doi: 10.11648/j.jhrm.20150303.12

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@article{10.11648/j.jhrm.20150303.12,
  author = {Shahram Nasiri and Reza Najafbagy and Amir Ashkan Nasiripour},
  title = {The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran},
  journal = {Journal of Human Resource Management},
  volume = {3},
  number = {3},
  pages = {27-32},
  doi = {10.11648/j.jhrm.20150303.12},
  url = {https://doi.org/10.11648/j.jhrm.20150303.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20150303.12},
  abstract = {Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.},
 year = {2015}
}

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TY  - JOUR
T1  - The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran
AU  - Shahram Nasiri
AU  - Reza Najafbagy
AU  - Amir Ashkan Nasiripour
Y1  - 2015/06/05
PY  - 2015
N1  - https://doi.org/10.11648/j.jhrm.20150303.12
DO  - 10.11648/j.jhrm.20150303.12
T2  - Journal of Human Resource Management
JF  - Journal of Human Resource Management
JO  - Journal of Human Resource Management
SP  - 27
EP  - 32
PB  - Science Publishing Group
SN  - 2331-0715
UR  - https://doi.org/10.11648/j.jhrm.20150303.12
AB  - Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.
VL  - 3
IS  - 3
ER  -

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Author Information

Shahram Nasiri

Department of Business management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Reza Najafbagy

Department of Public management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Amir Ashkan Nasiripour

Department of Health Services management, Science and Research Branch, Islamic Azad University, Tehran, Iran

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Plain Text BibTeX RIS

APA Style

Shahram Nasiri, Reza Najafbagy, Amir Ashkan Nasiripour. (2015). The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran. Journal of Human Resource Management, 3(3), 27-32. https://doi.org/10.11648/j.jhrm.20150303.12

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ACS Style

Shahram Nasiri; Reza Najafbagy; Amir Ashkan Nasiripour. The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran. J. Hum. Resour. Manag. 2015, 3(3), 27-32. doi: 10.11648/j.jhrm.20150303.12

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AMA Style

Shahram Nasiri, Reza Najafbagy, Amir Ashkan Nasiripour. The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran. J Hum Resour Manag. 2015;3(3):27-32. doi: 10.11648/j.jhrm.20150303.12

Copy | Download

@article{10.11648/j.jhrm.20150303.12,
  author = {Shahram Nasiri and Reza Najafbagy and Amir Ashkan Nasiripour},
  title = {The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran},
  journal = {Journal of Human Resource Management},
  volume = {3},
  number = {3},
  pages = {27-32},
  doi = {10.11648/j.jhrm.20150303.12},
  url = {https://doi.org/10.11648/j.jhrm.20150303.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20150303.12},
  abstract = {Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran
AU  - Shahram Nasiri
AU  - Reza Najafbagy
AU  - Amir Ashkan Nasiripour
Y1  - 2015/06/05
PY  - 2015
N1  - https://doi.org/10.11648/j.jhrm.20150303.12
DO  - 10.11648/j.jhrm.20150303.12
T2  - Journal of Human Resource Management
JF  - Journal of Human Resource Management
JO  - Journal of Human Resource Management
SP  - 27
EP  - 32
PB  - Science Publishing Group
SN  - 2331-0715
UR  - https://doi.org/10.11648/j.jhrm.20150303.12
AB  - Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.
VL  - 3
IS  - 3
ER  -

Copy | Download